THE McLUHAN MARSHALLING MACHINE:

The MMM

A dictionary of Marshall McLuhan’s quotations

"It is a characteristic of all social processes that they become manifest and conspicuous at the moment of their demise."
"Electric circuitry does not create a Public. It creates the Mass. The Mass does not consist of separate individuals, but of individuals profoundly involved in one another."
"All media exist to invest our lives with artificial perceptions and arbitrary values."
"It is a characteristic of all social processes that they become manifest and conspicuous at the moment of their demise."
"It is a characteristic of all social processes that they become manifest and conspicuous at the moment of their demise."
"Electric circuitry does not create a Public. It creates the Mass. The Mass does not consist of separate individuals, but of individuals profoundly involved in one another."
"Electric circuitry does not create a Public. It creates the Mass. The Mass does not consist of separate individuals, but of individuals profoundly involved in one another."
"All media exist to invest our lives with artificial perceptions and arbitrary values."
"All media exist to invest our lives with artificial perceptions and arbitrary values."
Compiled by William Kuhns

Introduction

Discover the most farsighted mind of the 20th century from within his mind…

THE WIZARD WHO UNDERSTOOD TECHNOLOGY WITH SUCH FORESIGHT,
THAT 70 YEARS AGO HE DESCRIBED OUR WORLD TODAY

Here’s how, in 1964, Marshall McLuhan addressed the challenge of Artificial Intelligence:

“The future work of mankind is to achieve relevance.”

McLuhan saw us and our techs engaged in a dance in which “new technology breeds new man.”

His amazingly fluent mind roved over past, present and future, equally at home in them all.

7352 of his best quotations, in 245 thematic chapters.

Get to know McLuhan from inside his mind. Dive in.

Enjoy blazingly bright insights at a blinkingly fast speed – sure to blow your mind!

(For newcomers to McLuhan, a recommended kickoff chapter, the best of McLuhan’s best: McLuhanisms and Zingers.)